Hyperreality

We live in a reality defined by images and representations - a state of simulacrum. This is a state of hyperreality. In a postmodern world media texts make visible and challege ideas about truth and reality removing illusions, texts.

Baudrillard said "Truth is what should rid ourselves of as fast as possible and pass it on to somebody else. As with illnessess, it´s the only way to be cured of it. He hangs on to truth has lost."

Hyperreality is a concept associated with the effects of mass culture reproduction, suggesting that an object, event, experience so reproduced replaces or is preferred to its original: that the copy is 'more real than real'.

The French social philosopher and commentator on postmodernism, Jean Baudrillard introduced the notion of hyperreality, claiming that Disneyland is the best example for understanding how our reality works in the postmodern world - a place which is at the same time as real ohysical space but also clearly a fictional representational world. Therefore, pure reality is replaced by hyperreality where any boundary between the real and the imaginary is eroded.