Mass Communication

Print was the first mass medium but the really imortant mass medium was the radio. Only when wide espread medium we can consider the radio the first mass medium. So it was in the 20th century when people started to talk about mass communication.

The media studies apperared in the US in the 1930s because people in the US were all foreigns and they were starting to feel like a community. So in the 20th century people used to talk about the mass communication or media. This does not happen today because it is confronted to the elite ommunication or elite society.

We do not realy know what mass means. The offer and the audience is so fragmented now that we do not say that a media attracts a mass audience.

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